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Social media commerce provides a convenient way for users to share information and interact with each other. Few studies, however, have examined the effect of marketing messages and consumer engagement behaviors on the economic performance of marketing. This study, therefore, explored the economic performance of social media in terms of marketing messages and consumer engagement.

Using ordinary least squares regression and data collected from Weibo and Maoyan, this study analyzed the effects among marketing messages, consumer engagement and movie ticket sales.

The results indicated that marketing messages on Weibo had a positive effect on box office revenues, while consumer engagement behavior (whether personal or interactive) did not affect box office revenues. The results suggested that marketing messages on social media have more salient effects for predicting economic performance than consumer engagement behaviors.

This study underscores the importance of social media in consumer purchasing behavior. The findings also extend the literature related to commerce and product message design on social media platforms.

The purpose of this paper is to present a control strategy which uses two independent PID controllers to realize the hovering control for unmanned aerial systems (UASs). In addition, the aim of using two PID controller is to achieve the position control and velocity control simultaneously.

The dynamic of the UASs is mathematically modeled. One PID controller is used for position tracking control, while the other is selected for the vertical component of velocity tracking control. Meanwhile, fuzzy logic algorithm is presented to use the actual horizontal component of velocity to compute the desired position.

Based on this fuzzy logic algorithm, the control error of the horizontal component of velocity tracking control is narrowed gradually to be zero. The results show that the fuzzy logic algorithm can make the UASs hover still in the air and vertical to the ground.

The acquired results are based on simulation not experiment.

This is the first study to use two independent PID controllers to realize stable hovering control for UAS. It is also the first to use the velocity of the UAS to calculate the desired position.

Although supply chain collaboration (SCC) theoretically boosts the adoption of supply chain finance (SCF) through information sharing and cost savings, many companies with good supply chain partnerships still hesitate to engage in SCF. To disentangle this puzzle, this study aims to explore how two dimensions of information transparency (i.e. information quantity and information quality) and two types of transaction dependence (i.e. dependence on suppliers and dependence on customers) influence the relationship between SCC and SCF adoption.

This study uses secondary survey data from a Chinese bank, including 464 Chinese companies that have adopted SCF to varying degrees. This study then performs the logistic regression analysis to test the hypotheses.

This study empirically confirms that SCC shows a positive relationship with SCF adoption. More interestingly, information quantity negatively moderates this positive relationship, whereas information quality positively moderates this positive relationship. Most surprisingly, dependence on customers rather than dependence on suppliers strengthens this positive relationship.

This study makes theoretical contributions to the SCF literature by demonstrating the distinct moderating mechanisms regarding the relationship between SCC and SCF adoption. The findings also help companies reexamine their interactions with supply chain members.

Corporate social responsibility (CSR) decoupling indicates a misalignment between how firms report CSR and what firms actually practice with respect to CSR. The purpose of this paper is to examine the relationship between CSR decoupling and financial performance and the factors affecting this relationship.

This paper collects and combines secondary panel data from multiple sources of Chinese listed firms from 2008 to 2020 to test the direct impact of CSR decoupling on firms’ financial performance and the moderating role of customer structure and operational slack.

This paper finds that CSR decoupling is negatively associated with firms’ financial performance. These findings further suggest that the negative relationship can be suppressed by customer stability and operational slack, but amplified by customer concentration. These conclusions remain robust to alternate measures of independent and dependent variables and narrower samples.

In the literature, the effect of CSR on firms’ financial performance is inconclusive. This is the first study to examine the impact of CSR decoupling on firms’ financial performance and the factors affecting this relationship. This paper contributes to the CSR decoupling literature from an operations and supply chain management perspective.

The paper aims to propose general design rules and route plan for automated guided vehicle system (AGVS). The AGVS is applied to automated meter verification areas through a case study of meter verification shop floor to verify the feasibility.

The paper gives an appropriate route design for AGVS and proposes an optimized strategy for designed routes and a control system to manage traffic conflict.

This case study indicates that the application of AGVS can highly improve the efficiency of manufacturing and production. Besides, a reasonable transportation plan is beneficial in making the system run smoothly and in cutting conveying time.

The application of AGVS integrates a variety of advanced technologies (i.e. information technology, artificial intelligence, etc.) into the electricity meter verification system, which brings great economic and social benefits via enhancing the verification efficiency and reducing the total labor costs.

The application proposed in the paper solves the problem that the verification almost relies on workers, labor intensity is high and work efficiency is hard to improve. Furthermore, the general rules and strategies of AGVS transportation can be applied not only to the automated electricity meter verification but also in other industrial areas.

The soil water retention curve (SWRC) and unsaturated hydraulic conductivity (UHC) are crucial indices to assess hydraulic properties of porous media that primarily depend on the particle and pore size distributions. This study aims to present a method based on the discrete element model (DEM) and the typical Arya and Paris model (AP model) to numerically predict SWRC and UHC.

First, the DEM (PFC^3D software) is used to construct the pore and particle size distributions in porous media. The number of particles is calculated according to the AP model, which can be applied to evaluate the relationship between the suction head and the moisture of porous media. Subsequently, combining critical path analysis (CPA) and fractal theory, the air entry value is applied to calculate the critical pore radius (CPR) and the critical volume fraction (CVF) for evaluating the unsaturated hydraulic conductivity.

This method is validated against the experimental results of 11 soils from the clay loam to the sand, and then the scaling parameter in the AP model and critical volume fraction value for many types of soils are presented for reference; subsequently, the gradation effect on hydraulic property of soils is analyzed. Furthermore, the calculation for unbound graded aggregate (UGA) material as a special case and a theoretical extension are provided.

The presented study provides an important insight into the relationship between the heterogeneous particle and hydraulic properties by the DEM and sheds light on the directions for future study of a method to investigate the hydraulic properties of porous media.

The purpose of this study is to explore the capabilities required by entry-level human resources (HR) professionals based on job advertisements by using text mining (TM) technique.

This study used TM techniques to explore the capabilities required by entry-level HR professionals based on job advertisements on HR agency 104’s website in Taiwan. Python was used to crawl the advertisements on the website, and 841 posts were collected. Next, the author used TM to explore and understand hidden trends and patterns in numerous data sets.

The results of this study revealed four critical success factors (specific skills, educational level, experience and specific capabilities), five clusters and ten classifications.

The results can aid HR curriculum developers and educators in customizing and improving HR education curricula, such that HR students can develop capabilities required to secure employment in the current HR job market.

Our results may facilitate the understanding of the current trends in the HR job market and provide useful suggestions to HR curriculum developers for improving training and professional course design, such that students’ competitiveness is enhanced and professional capabilities improved.

In recent years, a great number of top conferences and workshops on artificial intelligence (AI) were held in China, showing Chinese AI plays an important role in the world. Meanwhile, Chinese government announced an ambitious scheme, “New Generation Artificial Intelligence Development Plan,” for the country to become a world leader in AI technologies by 2030. The AI research in China has covered various aspects, ranging from chips to algorithms. This chapter attempts to give an overview of the recent advances of AI research and development in China, as well as some perspectives on the future development of AI in China.

The purpose of this paper is to reveal the solute segregation behavior in the molten and solidified regions during direct chill (DC) casting of a large-size magnesium alloy slab under no magnetic field (NMF), harmonic magnetic field (HMF), pulsed magnetic field (PMF) and two types of out-of-phase pulsed magnetic field (OPMF).

A 3-D multiphysical coupling mathematical model is used to evaluate the corresponding physical fields. The coupling issue is addressed using the method of separating step and result inheritance.

The results suggest that the solute deficiency tends to occur in the central part, while the solute-enriched area appears near the fillet in the molten and solidified regions. Applying magnetic field could greatly homogenize the solute field in the two-phase region. The variance of relative segregation level in the solidified cross-section under NMF is 38.1%, while it is 21.9%, 18.6%, 16.4% and 12.4% under OPMF2 (the current phase in the upper coil is ahead of the lower coil), HMF, PMF and OPMF1 (the current phase in the upper coil lags behind the lower coil), respectively, indicating that OPMF1 is more effective to reduce the macrosegregation level.

There are few reports on the solute segregation degree in rectangle slab under magnetic field, especially for magnesium alloy slab. This paper can act a reference to make clear the solute transport behavior and help reduce the macrosegregation level during DC casting.

The present paper aims at understanding how horizontal network collaborations between small and medium enterprises (SMEs) can be designed and implemented to take advantage of a supply chain finance (SCF) perspective.

This study presents an SCF literature background identifying four literature gaps, and in response to them it adopts an action research approach. The empirical analysis is developed on a network-case study: a horizontal collaboration project between small businesses of the Italian wine industry and their supply chains.

SMEs can play an active role in developing – in terms of design and implementation – their collaborative networks by taking advantage of an SCF perspective for themselves, and their customers, based on the reorganization of relationships interface processes. Taking this perspective can be a concrete and crucial way to sustain the development of SMEs and their supply chains in an actual competitive context.

The paper identifies the theoretical gaps in the literature, suggests new research areas that deserve to be more deeply investigated and connects case-related results to the key concepts. The empirical part presents a real case application that proposes a complete roadmap for managers and practitioners who wish to experience similar projects.

This network-case study storyline, presenting an overview of ten years of meetings, with related purposes, is suggesting a roadmap for design and implementation of horizontal network as managerial implications. These kinds of active research projects, with a collaborative mixed team of academics and practitioners, and involving a multilayer group of participants, are positive examples for closing the bridge between companies and academia, which enhance this network of small businesses active in trying to improve their competitiveness working together.

The value of the paper is to embrace a supply chain-oriented perspective for an SME, independent of the financial system and based on inventory flow management. Very little literature focuses on inventory-based research within the SCF framework, designed for real implementation in horizontal network collaboration by entrepreneurial ventures.